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1st Place - Effie Collegiate National Competition
Problem:
Consumers expect personalized and relevant content, but the weather is still delivered generically.
Solution:
Using IBM Watson, the Weather Channel App will create hyper-customized weather report experiences based on users' interests.
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Account Manager: Bridie Bowerbank
Strategist: Jacob VanDerwerken
Strategist: Lili Maero
Strategist: Lauren Brian
Art Director: Devin Wells
Copywriter: Tanner Giles
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